Wednesday, March 17, 2010

*The Denium Trend*



Let's talk jeans.  Wow, I can't name one girl growing up in the early 00s that didn't own a jean jacket.  Mine was Velcro instead of buttons and was covered in pink flowers - och.  Although as hideous as it sounds it was the trend.  A few years later, jean was no longer publicly accepted above the waist.  Think Gilmore Girls when Louise and Madeline are in shock when they open their latest copy of Glamor.  Then around 2007 jean became popular again with DKNY leading in the biker-chic / 50s denim trend.  Now three years later, the denim style has been re-invented again.  This time it's alot more feminine  and sweet as we head into spring.  Common styles include button down shirts, vests, blazers, and rocker-chic zipper-loaded jackets.  Just open your most recent copy of Vogue, Elle, or Glamor.  You'll see that companies such as Gap, Ralph Lauren, Guess, and DKNY are inspired by this trend.  Gap isn't so much inspired as obssessed - note the 7 double-page spreads in my vogue of nothing but denim madness.  That said, all the clothing items advertised are very pretty so I, surprisingly, will be heading towards the Gap doors instead of the hautes of Levis and Guess to perchance my jean shirt.

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